Juggling With Influencer Marketing

Life-changing tools to make great visuals for your store, Facebook to take down on Coronavirus fake news, Instagram earnings… Here is what happened this week

February 7, 2020

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Life-changing tools to make great visuals for your store, Facebook to take down on Coronavirus fake news, Instagram earnings… Here is what happened this week

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Facebook to take on fake news related to Coronavirus

In a claim to stop the spreading of fake cures and prevention methods, Facebook and Instagram announced they will flag and remove false information related to Coronavirus.

Facebook decided to stop the spread if misinformation regarding Coronavirus.
Facebook decided to stop the spread if misinformation on Coronavirus (Source: PC Mag)

Concretely, some hashtags are blocked or restricted in order to minimize the misinformation.

In the same time, Facebook will promote relevant and trustworthy information based on data from the World Health Organization (WHO).

Read more: https://www.pcmag.com/news/facebook-and-instagram-to-limit-coronavirus-misinformation

Instagram now offers you to unfollow pages you don’t interact with

Instagram is now showing you the people you interact with the least, and allows to unfollow them if you want. This is part of their general effort to maximize the relevance of the content users see when they spend time on the app.

From now on, your following list is divided into 2 sub-categories: “most seen in feed” and “least interacted with”.

Instagram's decided to launch a "following category" divided in "Least interacted with" and "Most shown in feed".
Two categories: “Least interacted with” and “Most shown in feed” (Source: TechCrunch)

By doing this, Instagram also hopes to boost ad views driven by a higher density of high-quality and relevant posts.

Read more :https://techcrunch.com/2020/02/06/instagram-least-interacted-with/

Instagram accounted for 25% of Facebook revenues in 2019

Acquired by Facebook in 2012 for 715 million dollars, Instagram generated about 20 billion dollars in advertising revenues in 2019, accounting for around 25% of Facebook Inc. revenues. Nowadays, Instagram makes money by selling advertising posts and stories that look just like regular ones. Exactly like Facebook.

To put things into perspective, YouTube generated last year 15 billion dollars in revenues, or 10% of Google total revenues.

Facebook total revenues amounted to +70bn USD in 2019 (Source: Facebook earnings report)

Facebook hasn’t decided yet to disclose its profit separately form Instagram’s in earnings reports. As already covered in our blog, it prefers to call itself a “family of apps,” having even changed the branding from “Instagram” to “Instagram from Facebook”.

Instagram generated more than a quarter of the revenue of Facebook last year. But Facebook still wants to unify their apps and not disclose their revenues separately.
New branding of Instagram “Instagram from Facebook”

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Four life-changing tools to make great visuals for your brand

Creating professional and appealing visuals (sometimes called “assets” for your brand is probably easier and less expensive than you might think.

This week, BDM listed a couple of the “must have” resources to do so on your own. We took the freedom to edit some.

High-quality pictures

Unsplash is a free image database with millions of high-quality pictures free of right.

Unsplash

Link: https://unsplash.com/

Pictograms and icons

Flaticon is a bank of more than 1.6 million pictograms , in PNG and vectorial format. A large share of them is free to use.

Flaticon regroups millions of vector files in more than 30,000 thematic packs.
Flaticon

Fonts

If you want to give your brand a unique font, DaFont is your go-to-website. You will find there millions of fonts. Similarly to Flaticon, many of them are free to use.

DaFont is a website referencing over 40,000 different fonts.
DaFont

Link: https://www.dafont.com/

Montages and animations

Canva helps you easily create and edit attractive visuals from a rich library of models. Working under a freemium model, free functionalities already allow to create some nice assets.

Canva allows you to create and edit attractive visuals.
Canva

Link: https://www.canva.com/

Read more: https://www.blogdumoderateur.com/5-outils-design/


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